Back in 2008, I remember getting goosebumps as Tony Stark stepped
into his advanced armor during Jon Favreau’s Iron Man and later having my mind
explode when Nick Fury made a surprise appearance about the Avengers Initiative.
Fury’s cameo made it clear that the superhero movie was part of something much
bigger and I couldn’t wait for more. Later that year, I remember being
awe-struck as the Green Goliath and Abomination had an absolutely savage
slugfest in director Louis Leterrier’s The Incredible Hulk. In 2010, I loved
seeing Black Widow effortlessly take down enemies and Iron Man work with War
Machine in combat. In 2011, I couldn’t believe I was looking at Asgard in a
movie theater and I thought it was so cool that Hawkeye made his big screen
debut. Later that year, it was surreal seeing Steve Rogers become a
super-soldier and “punch Hitler.” In 2012, Marvel Studios finally brought all
these iconic characters together for a movie that was full of amusing banter,
exciting action, and plenty of fan service – I wanted to cheer as Iron Man and
Captain America used teamwork while battling the Chitauri. And that was just
Phase One.
Even if you’re not the biggest fans of the movies, there’s just no denying that the studio’s had tremendous success building a massive following of fans, earning critical praise, and generating huge box office numbers as it moved forward with a clear vision. The Marvel Cinematic Universe obviously isn’t the only successful cinematic franchise out there, but I’d argue that the other modern hits - like Harry Potter and Fast and Furious – are nothing like what Marvel Studios has accomplished. The other popular franchises primarily revolve around one group of characters while it expands the world around them. This would be like every Marvel Studios movie being an Avengers movie right from the start, but occasionally new heroes joined the roster and new supporting characters would appear. Instead, Marvel Studios focused on constantly expanding its universe as it gave different characters the spotlight while also having a clear objective for the future.
Watching the new Avengers: Infinity War trailer made me sincerely
appreciate Marvel Studio’s extraordinary accomplishment. Seeing Iron Man, the
hero who started it all, interact with Star-Lord, one of the newer heroes, felt
so rewarding, and it was just as awesome seeing two of the newer heroes –
Spider-Man and Doctor Strange – finally chat. There's so much history there and a feeling of excitement about what'll come next. Ten years later, these movies are
still giving me goosebumps – how can I not
get them when I see Captain America standing against Thanos?! Marvel Studios
deserves praise for what its built – it’s an unparalleled achievement.
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Great article, really gets to the meat of what the MCU truly is.
ReplyDeleteThank you so much, Joel.
DeleteI feel like Cap is on his way out. I’m going to try to prepare myself for manly tears but I will probably fail!
ReplyDeleteFull cry mode. A river of tears and snot.
Ha! No shame in that, Erik. We'll see!
DeleteNice post, it's really great to see a comic book movie franchise sprawl into their version of a comic book event. None of the other shared franchises except for Star Wars could claim the amount of success the MCU has had. Seeing so many characters interact and share the screen in Infinity War is the stuff of dreams that are now reality for comic book and pop culture fans.
ReplyDeleteLvenger
Thank you very much, Lvenger!
DeleteGreat article Katz!
ReplyDeleteThanks a bunch, Matthew!
DeleteAwesome article. Its amazing how much these characters many of us grew up have come to life. Great work man.
ReplyDeleteDarthjhawk
Thanks, Darthjhawk! I still can't believe two of my favorites from Spider-Man The Animated Series - Scorpion and Shocker (I just liked the designs as a kid) - made it into Spider-Man: Homecoming.
DeleteEnjoyed the article. Good work
ReplyDeleteGlad you enjoyed it. Thanks, Michael!
Delete